> drifter co
It’s hard to start a business.
You come up with an idea, build the product, and hope people use it.Sounds simple right? Not quite.
Sometimes we build something that we want, not what people need.
Other times, we just don’t have the product-market fit that we hoped for.That’s where research comes in.
Speak directly to the users you’re building for. Whether it’s an app, web or experience audit, co-creating design and content, or something else – let your users help shape your product and strategic roadmap.Let’s talk agile research, for startups.
FIND >
YOUR
> WAY
> don't fail
90% of startups fail, you know this.
But it’s not helpful, and you don’t want to hear it.Let's speak to the people you’re designing for, let them guide you.
Wondering if your product-market fit is right? Let's talk about how we validate it.
Trying to figure out why people aren’t using you? Let’s get in touch and ask.
Looking to take your product to the next level? Let’s find out how we can do it.
Worried your product roadmap is going off-course? Let's figure out your strategy.
Thinking about pivoting or changing direction? Let’s find inspiration on where next.
Find your way.
> frameworks for days
That’s where we come in.
A robust, agile & affordable framework to gather consumer insight, make changes and level up.Getting your product in front of just 5 real-world users, can surface 85% of the challenges holding you back.Wherever you are in your journey, workflow, double-diamond, whatever you call it – we’ve got you covered with a set of product design & UX-centric methods to get you there.Let’s go next level.
> what's the deal
We know, you’re a startup – cash is tight. We got you.
We exist on a spectrum, scaling our support up and down depending on your needs and budget.
Audit – User reviews of an app/ website experience
Explore – go deep on user wants, needs and desires
Identify – user and market challenges/ pain points
Determine – your product market fit with users
Test - unreleased apps, prototypes and features
Create – co-design content, web/ app experiences
Starting at $990 AUD (excl. GST)
> but why?
You ask, why can't I just do it myself? Yes, of course you can. But do you need to...You’re wearing 17 hats already; design, marketing, sales, finance, hiring, etc.
It’s hard, and you’re only human. That's where we come in:
Over 13 years experience in bespoke research
Specialisation in behavioural science and change
A focus on design and user experience (UX) research
Worked with Australia’s largest auto, retail, banks etc.
We’re a startup too, we know the feeling and get you
Get some of that precious time back in your day
I'm listening.
Hi, I'm Kristian
Nice to meet you, thanks for swinging by.
I’m a dog owner, metal music listener, oh and researcher.
I’ve worked for startups, agencies and client-side
Spent too long at uni studying psychology & behavioural science
All sorts of industries; mental & maternal health, crypto to neobanks, disability & deathcare
A solid toolkit of behaviour change models (i.e. COM-B & B-MAT)
We are part-human, part-machine.
Harnessing the raw power of AI to collect & automate data capture, for human smarts to take over with insight and action. (and yes, that image was created by AI, look at the shirt buttons)Sign me up.